High Times Media is thrilled to announce that Brian Rucker will be joining the company as Senior Vice President—Events and Partnerships. Rucker’s new role will primarily consist of overseeing High Times’ music and lifestyle activities and operations, as they see rapid growth and developments. High Times welcomes Brian Rucker to the team!

Brian Rucker

Brian Rucker has a long career in media and entertainment. But he’s not only bringing years of experience to High Times Media. He’s bringing proven leadership skills and a track record of success.

Before joining the team at High Times Media, Rucker worked for Townsquare Media, Live Nation and Wasserman Media Group.

There, he held senior management positions and led his teams in the creation and execution of events such as lifestyle tours and music festivals.

Most recently, Rucker acted as Head of Live Industry Relations for the wildly popular United States-based music-streaming platform Pandora Media.

In this position, Rucker was in charge of marketing partnerships with talent and management agencies, promoters and music festivals, as well as business development.

At High Times Media, Rucker will lead and oversee all events, including the Cannabis Cup series, in the United States as well as internationally.

“We’re so pleased to add the talents and leadership of Brian Rucker, who has been a prominent executive in the business if live music for years, to our team as we aggressively expand our live music and lifestyle initiatives,” says High Times Media CEO Adam Levin.

“He brings the right background, experience and smarts for the job,” he continues.

“Together, we’re committed to creating memorable, unique gatherings in exquisite settings that celebrate the legal cannabis lifestyle while connecting fans, creative talent and companies in exciting ways.”

Final Hit: High Times Welcomes Brian Rucker As Head of Events and Partnerships

High Times Media has been the most prominent, trustworthy and authoritative voice of cannabis culture lifestyle for over 40 years. Because of his background and proven skills,

Brian Rucker is a perfect fit for not only the position of Head of Events and Partnerships but for the High Times Media organization as a whole.